If designed, developed and executed correctly, a sports marketing strategy can deliver outstanding results. Sports partnerships can elevate your company's brand equity, secure & build client relationships, stimulate your sales culture, drive social media engagement, and most importantly – increase profits.
On the other hand, entering the sports landscape without careful calculation, defined goals, and expertise can be a waste of time and money.
Having worked on the sports property side for 15 years, I've seen both sides of the equation. When I founded Berger Sports Marketing in 2010, my goal was to help clients achieve greater results from their sports partnerships. Experience told me that careful customization, unwavering negotiations, and flawless execution were the keys to an increased ROI.
What have the results been? Visit our work and testimonials and see for yourself...
A sports-marketing "lifer", Mike Berger has been in the business since 1994. He has represented properties like The Orlando Magic, Tennessee Titans, Baltimore Ravens Radio Network, The Baltimore Orioles, and The Maryland Terrapins. Along the way, Mike has worked on sports campaigns for companies large and small; always over-delivering and exceeding expectations.
"People say that relationships are the key. That's true down the road, but you won't have relationships without results. I always want to be known for results."
Today, Mike's clients will tell you that the results remain his focus; always searching for maximum value and return from each partnership.
A family man, Mike lives in Ellicott City, Maryland with his wife and son.
Associating your brand with a healthy & active lifestyle can resonate positively with consumers, particularly among products and services related to wellness.
In today’s media landscape, most content is consumed on the user’s time and schedule with skippable ads. Sports are still largely consumed LIVE, allowing your message to embedded into the experience.
Leverage excitement and VIP access to entertain and reward your most important clients, prospects, employees, or recruits.
Sports evoke strong emotions and passion among fans, creating a powerful platform for marketers to engage with consumers on a deep level.
With billions of social media users globally, sports generates a massive amount of activity. Marketers are leveraging this buzz in numerous ways, engaging with fans across all platforms.
Sports are relevant in nearly every market in the world. No matter where your customers live, they are exposed to and impacted by sports.
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