What We Do

If designed, developed and executed correctly, a sports marketing strategy can deliver outstanding results. Sports partnerships can elevate your company's brand equity, secure & build client relationships, stimulate your sales culture, drive social media engagement, and most importantly – increase profits.

On the other hand, entering the sports landscape without careful calculation, defined goals, and expertise can be a waste of time and money.

Having worked on the sports property side for 15 years, I've seen both sides of the equation. When I founded Berger Sports Marketing in 2010, my goal was to help clients achieve greater results from their sports partnerships. Experience told me that careful customization, unwavering negotiations, and flawless execution were the keys to an increased ROI.

What have the results been? Visit our work and testimonials and see for yourself...

Berger Sports

A sports-marketing "lifer", Mike Berger has been in the business since 1994. He has represented properties like The Orlando Magic, Tennessee Titans, Baltimore Ravens Radio Network, The Baltimore Orioles, and The Maryland Terrapins. Along the way, Mike has worked on sports campaigns for companies large and small; always over-delivering and exceeding expectations.

"People say that relationships are the key. That's true down the road, but you won't have relationships without results. I always want to be known for results."

Today, Mike's clients will tell you that the results remain his focus; always searching for maximum value and return from each partnership.

A family man, Mike lives in Ellicott City, Maryland with his wife and son.

Our Work Contact Us

Why Sports Marketing?

Health and Fitness

Associating your brand with a healthy & active lifestyle can resonate positively with consumers, particularly among products and services related to wellness.

Captive Audience

In today’s media landscape, most content is consumed on the user’s time and schedule with skippable ads. Sports are still largely consumed LIVE, allowing your message to embedded into the experience.

Sales Impact of Hospitality

Leverage excitement and VIP access to entertain and reward your most important clients, prospects, employees, or recruits.

Passionate Fan Engagement

Sports evoke strong emotions and passion among fans, creating a powerful platform for marketers to engage with consumers on a deep level.

Social Media Impact

With billions of social media users globally, sports generates a massive amount of activity. Marketers are leveraging this buzz in numerous ways, engaging with fans across all platforms.

National/Global Reach

Sports are relevant in nearly every market in the world. No matter where your customers live, they are exposed to and impacted by sports.


"Berger Sports Marketing has been a key strategic partner of ours for over 10 years. In a highly competitive environment, Mike has been highly effective at developing differentiated solutions and experiences for our key stakeholders. I would highly recommend Berger Sports Marketing to any organization that is looking for a truly competitive edge"

Erik Montlack
President, Delta Dental of Massachusetts

"Sports marketing is important to Chesapeake Employers Insurance Co as we strive to maintain top of mind awareness with our agent distribution network, and Mike knows the business inside & out. He assures that our dollars are well spent. I like having Mike on my side as he knows the inner workings of our sports teams, and therefore can unearth extra value offerings we would have never known about. Mike runs point for us, alleviating us from having to conduct individual negotiations with each team. This saves both time and money!"

Sharon Rowell
Chief Administrative Officer, Chesapeake Employers Insurance Company

"Berger Sports Marketing has been a huge influence on our marketing strategy. We now make smart buys which are perfectly synchronized with our desired outcomes. Under Mike's guidance we have multiplied by several times the impact of our media dollars versus our previous strategies."

John Phelps
President, Carroll Independent Fuel

"We retained Berger Sports Marketing to help us develop corporate sponsorship materials, designed to help our Athletic Department generate revenue for our newly-created football program. Without a doubt, that was a good decision. Mike was responsive, creative, and most importantly effective throughout the process. We had a true expert on our side, and his input has proven to be invaluable to our efforts. I would recommend Berger Sports to any company looking to engage in sports marketing because Mike understands how to leverage his experience for client results."

Steve Close
Vice President for University Advancement, Stevenson University

Our Work

Hover over the images below to get more information on work we've done.

Contact Us

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