If designed, developed and executed correctly, a sports marketing strategy can deliver outstanding results. Sports partnerships can elevate your company's brand equity, secure & build client relationships, stimulate your sales culture, drive qualified web traffic, and most importantly – increase profits.
On the other hand, entering the sports landscape without careful calculation, defined goals, and expertise can be a waste of time and money.
Having worked on the sports property side for 15 years, I've seen both sides of the equation. When I founded Berger Sports Marketing in 2010, my goal was to help clients achieve greater results from their sports partnerships. Experience told me that careful customization, unwavering negotiations, and flawless execution were the keys to an increased ROI.